Trade Show Tips From The Expo Pros

Trade Show Tips From The Expo Pros There are various ways you can improve your companys exposure. For instance, effective marketing, using both digital and traditional methods, is a great way of helping the public find out about you and the services or products that you offer. But there are certain limitations to marketing, and it can only take you and your business so far. But thankfully, there are some other methods of finding that all-important company exposure, and one of the best is attending trade shows and expos. At a trade show, you will be given the chance to set up a display and stall to show off everything there is to know about your company. It also puts you face-to-face with potential clients and other industry experts, so also doubles up as a fantastic networking experience. Never taken a company to a trade show before? No problem; here are some tips that can really help you make your first time a success. Customize Everything You will need to think of some really cool event branding ideas so that your stall or display can stand out from all the rest at the trade show. Every company that attends will be putting its creativity to the test and trying to go all-out with their branding. You need to compete with this and try to make sure that it is your stand that sticks in people’s mind once they get home. That way, you will be a lot more likely to get potential new clients get in contact with you once they are back in the office the next day. Offer Freebies It’s always a good idea to offer some branded freebies to everyone who comes to meet you and your team. That way, they have something that they can take home that’s covered in your brand. They then won’t forget you for quite a while! There are lots of freebies that go down well with expo attendees, including branded bottles of water to branded stationery. For something a little different, though, you might want to give out some T-shirts with your logo on. Hand Out Your Business Card It’s not just freebies that you need to hand out to people who you introduce yourself to you should also offer your business card to everyone who stops by your stand. That way, they can take your contact details with them and they won’t forget how to get in contact with you. If someone gives you their card in return, you should send them a friendly email after the event to follow up with them.  Create An Experience When it comes to your stand and display, you shouldn’t treat them simply as a sales pitch. That can be quite boring. Instead, create a stall that offers attendees an experience. This can be something like an interactive hands-on display. By doing something like this, you will stick in their mind for longer! Hopefully, all of these great tips will help you create a winning stand at your next trade show!